campaignGoogle Ads · Meta Ads · SEO · Social Media

More customers.More revenue.Measurable.

Online marketing that doesn't just generate reach, but real leads, enquiries and revenue – with Google Ads, Meta Ads, SEO and content marketing for SMEs in the DACH region.

arrow_backServices overview
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ROI
Measurably optimised
language
DACH
Market coverage
verified_user
GDPR
Compliant tracking
history
20+
Years of experience

6 Marketing channels

Online and offline, organic and paid – integrated marketing from a single source for maximum impact.

search

Google Ads & SEA

Search engine advertising that appears exactly when potential customers are looking for your services – measurable, scalable and ROI-optimised.

  • doneKeyword Research & Strategy
  • doneCampaign Setup & Optimisation
  • doneShopping Campaigns
  • doneMonthly Reporting
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Meta & LinkedIn Ads

Audience-specific social media advertising on Facebook, Instagram and LinkedIn – for B2C reach and B2B lead generation.

  • doneAudience Targeting
  • doneLookalike Audiences
  • doneRetargeting Campaigns
  • doneCreative Design
web

SEO & Content Marketing

Organic visibility through high-quality content, technical SEO and strategic link building – sustainable and without ongoing ad costs.

  • doneKeyword Cluster Strategy
  • doneOn-Page SEO
  • doneContent Creation
  • doneLink Building
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Social Media Management

Professional management of your social media channels: editorial calendar, content creation, community management and growth strategies.

  • doneEditorial Planning
  • doneContent Creation
  • doneCommunity Management
  • doneGrowth Analysis
business

Print Campaigns

Classic advertising that works: brochures, ads, posters and mailings as part of an integrated marketing strategy.

  • doneAd Design
  • doneFlyers & Brochures
  • donePoster Advertising
  • doneDirect Mailing
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Marketing Automation

Automated email sequences, lead nurturing and CRM integration – so no potential customer is ever lost.

  • doneEmail Automation
  • doneLead Nurturing
  • doneCRM Integration
  • doneConversion Tracking

Why SMEs rely on professional
online marketing

87% of all purchasing decisions begin with an online search. Without professional marketing, SMEs miss out on qualified customers every day – to competitors who are more visible.

search
Precise targeting
Reach exactly the people searching for your services – by region, interest and purchase intent.
trending_up
Measurable results
Every euro of ad budget is analysed for ROI – no gut-feeling decisions, but data-driven optimisation.
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Scalable & flexible
Budget and channels grow with your business – scale up or down whenever needed.
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Dedicated contact person
No agency merry-go-round: you have a dedicated marketing strategist who knows your industry and your business.
Feature
HELITS Marketing
In-House / no marketing
Strategy & Planning
check_circle Complete
Often missing
Google Ads expertise
check_circle Certified
Self-taught
ROI tracking
check_circle Transparent
Unclear
GDPR compliance
check_circle Ensured
At risk
Creative design
check_circle In-house
Order externally
Reporting
check_circle Monthly
None

Our marketing stack

Leading platforms and tools for maximum reach, precise targeting and seamless tracking.

campaign

Ad platforms

Paid Advertising
  • Google AdsSearch & Display
  • Meta Business SuiteFacebook & Instagram
  • LinkedIn AdsB2B Marketing
  • Microsoft AdvertisingBing Ads
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Analytics & Tracking

Data & Insights
  • Google Analytics 4Web analytics
  • MatomoGDPR compliant
  • Google Search ConsoleSEO-Monitoring
  • Looker StudioReporting
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Automation & CRM

Email & Workflows
  • HubSpotCRM & Automation
  • MailchimpEmail Marketing
  • Brevo (Sendinblue)Email & SMS
  • Make (Integromat)Workflow Automation

From strategy to measurable success.

Our marketing process ensures clear goals, structured execution and continuous optimisation.

01

Analysis & goal definition

Competitor and market analysis, definition of KPIs and target audiences. Honest assessment of your industry potential.

02

Strategy & channel mix

Recommendation of the optimal channel mix for your goals and budget: SEO, Google Ads, social media or a combination.

03

Campaign setup

Technical setup: tracking, conversion goals, campaign structure, creatives and GDPR-compliant consent management.

04

Launch & optimisation

Campaign launch, daily monitoring in the first weeks, A/B tests and data-driven adjustments for maximum ROI.

05

Reporting & scaling

Monthly reports with clear KPIs, joint strategy reviews and scaling of successful campaigns.

ROAS
Optimised & transparent
DACH
Market coverage
6+
Marketing channels
100%
GDPR compliant

Frequently asked questions

Straight answers about marketing budgets, channels and measurable results.

What is the minimum budget for Google Ads?

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We recommend a minimum budget of €500 per month for Google Ads for SMEs to gather meaningful data and train the algorithm. The optimal budget depends on your industry, competition, and target keywords. In an initial consultation we analyse your market environment and recommend a realistic starting budget.

How do you measure the success of marketing campaigns?

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We define clear KPIs with you before the campaign launches: Cost-per-Click (CPC), Cost-per-Lead (CPL), Conversion Rate, Return on Ad Spend (ROAS) and revenue attribution. You receive monthly reports with understandable metrics – no agency buzzwords, but real results showing what your budget achieved.

Are there minimum contract terms?

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For Google Ads and social media management we recommend a minimum term of 3 months, as algorithms need time to optimise. Project-based work such as campaign design or website SEO is handled as fixed-price projects without commitment. We rely on performance, not contract terms.

Does HELITS also handle keyword research?

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Yes, keyword research is part of every SEO and Google Ads project. We analyse search volume, competition and search intent, identify long-tail keywords with high conversion potential and develop a keyword strategy aligned with your business goals.

Is GDPR-compliant online marketing possible?

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Yes. We implement GDPR-compliant tracking: cookie consent management, conversion tracking with consent control, server-side tracking as an alternative to client-side tracking, and GDPR-compliant remarketing. On request we implement Matomo as a privacy-friendly alternative to Google Analytics.

Does HELITS also create ad creatives and display graphics?

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Yes. Our in-house creative team designs ad graphics, display banners, social media creatives and video ads tailored to your corporate identity. Creative production can be included in the marketing package or commissioned separately.

Which industries benefit most from online marketing in Bavaria?

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Online marketing is suitable for almost every industry in Bavaria – especially effective for trades, tourism/hospitality, healthcare, real estate, retail and B2B service providers. Regional targeting for the Berchtesgadener Land area, Salzburg and Munich is precisely achievable via Google Ads and Meta Ads.

Ready for more
visibility & revenue?

Let us analyse your marketing potential together – free and without obligation.