paletteLogo · CI · Brand Guidelines · Rebranding

Your brand.Unmistakable.Professional.

Corporate design is more than a logo – it is the visual foundation of your company. We develop brand identities that stay memorable and build trust.

arrow_backServices overview
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100+
Brands designed
hub
3
Concepts to choose from
verified
CI
Complete
history
20+
Years of experience

6 branding services

From logo to complete brand identity – strategically and visually from a single source.

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Logo Design

Unique, scalable logo design that captures your values, your industry and your personality – professional and timeless.

  • done3 design concepts to choose from
  • doneAll file formats (AI, SVG, PNG)
  • doneLight & dark variants
  • doneTrademark similarity check
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Brand Identity & Guidelines

Consistent appearance through a complete brand manual: colours, fonts, imagery and design rules for all media.

  • doneColour system & typography
  • doneImagery concept
  • doneBrand guidelines (PDF)
  • doneDo's & don'ts
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Business Stationery

Professional design of all business materials in a consistent corporate design – from business cards to letterhead.

  • doneBusiness cards
  • doneLetterhead & envelope
  • doneEmail signature
  • donePresentation template
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Naming & Tagline

Creative development of company names, product names and taglines that fit your positioning and stay memorable.

  • doneName brainstorming
  • doneDomain availability check
  • doneTagline development
  • donePositioning workshop
history

Rebranding

Strategic brand revision: careful evolution or complete relaunch – with a well-thought-out roll-out across all channels.

  • doneBrand analysis
  • doneEvolution vs. revolution
  • doneRoll-out planning
  • doneTransition management
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Brand Consulting

Strategic brand consulting for SMEs: positioning, differentiation, target audience and brand strategy as the foundation for all measures.

  • donePositioning workshop
  • doneCompetitor analysis
  • doneTarget audience definition
  • doneBrand strategy paper

Why professional branding
determines success

It takes 7 seconds to make a first impression. Companies with a consistent corporate design generate up to 33% more revenue through higher brand recognition.

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Recognition
A consistent CD makes your company instantly recognisable across all channels – online and offline.
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Trust & credibility
Professional design signals competence and reliability – decisive when it comes to purchasing decisions.
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Competitive advantage
A strong brand differentiates you from competitors who rely on generic standard templates.
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Employee pride
A strong corporate design strengthens employee identification and helps attract skilled professionals.
Feature
HELITS Branding
Freelancer / Fiverr
Strategy & positioning
check_circle Included
Missing
Number of concepts
check_circle 3 drafts
1 draft
Vector files (AI/EPS/SVG)
check_circle All formats
Often PNG only
Brand Guidelines
check_circle Complete
Rarely
Trademark check
check_circle Basic check
Not included
Roll-out support
check_circle Yes
No

Our design stack

Industry-standard tools for professional results – from concept to print production.

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Design tools

Vector & Raster
  • Adobe IllustratorVector graphics
  • Adobe PhotoshopImage editing
  • FigmaUI & Prototyping
  • Adobe InDesignTypesetting & layout
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Production

Print & Digital
  • Print prepressPDF/X Standard
  • Colour managementCMYK / Pantone
  • Print networkPrinting partners
  • Procurement managementPromotional items
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Digital Assets

Web & Social
  • SVG / PNG / WebPWeb formats
  • Social media templatesAll platforms
  • Brand Asset ManagerCentral management
  • Lottie animationsAnimated logo

From strategy to a strong brand.

Our branding process is structured, transparent and built on genuine collaboration – so the result truly fits you.

01

Briefing & brand analysis

Analysis of your company, your target audience and your competitors. Definition of brand positioning and values.

02

Concept development

3 distinct design concepts for logo and corporate design – visually and strategically justified.

03

Feedback & refinement

Joint selection of a concept, constructive feedback and gradual refinement until perfect.

04

Brand Guidelines

Development of the complete brand manual: colours, typography, imagery and usage examples.

05

Handover & roll-out

Delivery of all file formats, training your team and support during the roll-out on website, social media and print.

100+
Brands designed
4–8
Weeks to brand
3
Concepts to choose from
CI
Complete & documented

Frequently asked questions

Straight answers about corporate design, process and trademark law.

What is corporate design and why is it important for SMEs?

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Corporate design (CD) is the visual identity of your company – logo, colours, fonts and the consistent use of these elements across all media. A professional CD creates recognition, builds trust and sets you apart from competitors. Studies show: companies with a consistent CD generate up to 33% more revenue through higher brand recognition.

How long does it take to develop a corporate design?

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We develop a complete corporate design (logo, colour and typography system, brand guidelines, business stationery) in 4–8 weeks. The timeframe depends on complexity, the number of feedback rounds and the scope of media to be designed. Pure logo projects are completed in 2–3 weeks.

How many revision rounds are included in the CD process?

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The standard package includes 3 feedback rounds – experience shows this is sufficient for a convincing result. We start with 3 different design concepts, from which you choose a direction. This is then refined together. Additional revision rounds can be booked if needed.

Do you also address trademark law questions in logo design?

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We carry out a basic similarity search in public trademark databases (DPMA, EUIPO) to avoid obvious conflicts. For a legally binding trademark search and registration, we recommend working with a specialist trademark attorney. We are happy to refer suitable contacts.

In what file formats will we receive the finished logo?

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You receive your logo in all common formats: vector files (AI, EPS, SVG) for unlimited scaling without quality loss, plus exported raster files (PNG with transparent background, JPG) in various resolutions. Also a colour and black-and-white version as well as variants for light and dark backgrounds.

What does a rebranding at HELITS involve?

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A rebranding starts with a brand analysis: what works, what should remain, what needs to change? Building on this, we develop a revised or completely new brand identity and support the roll-out across all channels – website, social media, print, signage and digital assets.

Does HELITS also develop company names and taglines?

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Yes. Naming and tagline development are part of our brand consulting offering. We develop name options that suit your positioning, check domain availability and create a tagline that captures your core message concisely.

Ready for a strong
brand identity?

Let us discuss your branding potential together – free and without obligation.